As you know, I love sport, and I also love marketing.

Which means that my daily commute involves listening to TalkSPORT, enjoying the football chat and analysing the ads in between.

But on recent journeys, there’s been one particular ad that really isn’t doing its job, so I jumped in front of a camera to record a quick video.

Watch the video, as I detail exactly what that advert is, why it doesn’t work and what it means for you when you’re constructing your marketing campaigns.