Now's the time to decide what the next 12 months look like for you, your business, your family, and your bank account...
2019’s been quite the year.
We’ve cheered our Lionesses to the semi-final of the football World Cup, and seen our cricketers win theirs.
We’ve seen the first ever black hole, 500 million trillion km away from Earth.
We’ve witnessed Julian Assange finally get arrested, and the tragic fire of Notre Dame.
There’ve been Venezuelan uprisings, a Royal baby born and riots in Hong Kong; impeachment attempts, rumblings in Russia and climate change protestors grinding cities to a halt.
And that’s before we even get started on Brexit – the one overriding and ubiquitous issue that seems to permeate every conversation, dominate every newspaper and overshadow every dinner party.
The “B word” has claimed another prime ministerial victim this year, with the third PM since the referendum working overtime to avoid the same fate…
…but despite the best efforts of politicians of all persuasions, one thing is absolutely clear:
Regardless of how “orderly” our exit from the European Union ends up being, irrespective of how trade negotiations go, and wherever you are on the political spectrum, 2020 is likely to be fraught with the same political tension, the same media-driven hysteria and the same widespread worry and panic that’s been afflicting us ever since 2016.
The question is: what are YOU going to do about it?
You see, when faced with uncertainty, we have a choice.
We can allow it to own us, and allow ourselves to be dominated by it.
We can blame the political turbulence for our businesses not going the way we want them to.
We can sigh, shake our heads and blame Boris Johnson and Jean-Claude Juncker for our woes.
We can take the easy excuse, and settle for a business and lifestyle that’s not as good as it could or should be.
And if you’re serious about building a business that nobly serves your market, and delivers you the lifestyle and income you want for you and the people that are most important to you, then there really is only one choice.
Back in 2008 when the recession hit, we were faced with a similar binary choice.
You could take the excuse, blame the banks, and live the “woe is me” narrative, or you could double down and ensure that you got out of the other side unscathed.
If you can’t hand on heart say that the first point is true for you and your business, our advice is to go back to the drawing board.
As the saying goes, “the truth will out”, and if you’re not providing value to your customers, you won’t succeed in 2020, Brexit or no Brexit.
But if you’ve put a big tick next to that first box, then the next question is this:
Which means that if you don’t have a clear plan of action that spells out how you’re going to do that, then there’s trouble afoot.
There’s a clear, direct correlation between the success of your business in 2020 and what you’d like to achieve for you and your family next year.
In other words, providing for the people you love next year is inextricably tied to the customers you acquire and retain
Maybe it’s about getting a big chunk of the mortgage paid off, or taking an extra day off a week to spend with your family.
Maybe it’s about that fantastic family holiday that you’ll all remember forever.
Maybe it’s time to start thinking seriously about retirement, and you know you need to start generating more income to make that happen.
Sorry to sound pessimistic, but that’s a fact.
And the worst bit is that the lack of achievement isn’t because of a lack of effort, application or desire.
Ambitions don’t get achieved because they stay as words on a page as opposed to something that actually happens.
They don’t get achieved because there’s no realistic, workable plan that gets built to achieve those ambitions, and then implemented properly.
And in the blink of an eye, you’re at the end of another year, and you’re in exactly the same boat.
Nothing changes, because nothing different has happened.
Take a second now, and think about what you want to achieve, personally and professionally in 2020.
Whatever it is that you want out of 2020, you can rest assured that it won’t happen unless you do something about it.
But there are two big problems that stop us ‘doing something about it’, and they’re the two big problems that mean we probably didn’t get as much done as we wanted to this year either
Whatever your goals are for the next 12 months, then it’s highly likely that they will involve making more sales and creating more customers.
(It might be that this isn’t the case, but that’s the exception, rather than the rule.)
And here’s the issue: getting customers in the 21st century is easier said than done.
Things in the marketing world have changed A LOT over the last two decades, and they continue to change at a frightening pace.
It’s not just the fact that the Internet has come along and disrupted things for businesses – now it’s the case that what USED to work on the Internet no longer works.
As media spend moves from television and radio to Google and Facebook, the price of traffic continues to rise, pricing most small businesses out of the market, and starving them of the lead generation techniques that have worked so brilliantly from 2006 to 2014.
But where do you go when you can’t rely on the usual forms of “lead generation”? How do you generate enough leads? How do you get enough customers?
Should you be investing more time in social media? Email marketing? Direct mail?
Are trade shows still worth it, or a waste of your time? Is your message right? Is your copy compelling?
It’s these questions that paralyse most business owners into inaction, for the simple reason that they don’t have the answers, and as a result, they don’t do the right stuff (or anything for that matter) that’ll bring them closer to where they want to be.
Even if a business does happen to have a good grasp on what they need to do to generate leads and get customers in the 21st century, that doesn’t mean that they’re able to do it.
In its purest form, marketing to get customers is a simple process, but along the way there are areas of expertise necessary for success; from knowing how to make the most of Facebook to knowing how to construct a compelling message with copywriting, and if you don’t have these areas of expertise at your disposal, the chances of you succeeding are diminished.
And once again, even if you do have these areas of expertise, the chances are that you don’t have the time necessary to commit the properly required time.
We’ve done that by helping them grow their lists, build trust with their audiences and sell more effectively.
We’ve been involved every step of the way, from the conception of the overall strategy, through to the specific detail of the sales message.
We’ve got our hands dirty, tweaking and polishing copy.
We’ve advised them on the best way to build their databases and held their hands through the process.
We’ve helped them launch new sales initiatives and create new products and services.
It feels exceptionally good to write those words and know that they are not only 100% true, but that they’re merely scratching the surface.
You see, we call the people we work with our “Private Clients”, but really they’re so much more than just “clients”.
They’re friends. They mean a great deal to us. They’re the reason why we do this.
We’re delighted to have had a positive impact in their lives, and we’re keen to help more business owners in exactly the same way.
You see, all of our existing Private Clients started with their own goals, and each of them had the same problem that you’re facing now – you’re ambitious, you’ve got plans and you’ve got ambitions, but you’re not quite sure how you’re going to achieve them over the next 12 months.
Let us help…
When you become a Private Client, you get all three of us – Mark Creaser, Thom Smith and Seb Greenwood – “on tap” to help you with any and every element of your marketing.
Who is your product for? Who should be buying it? When we work with you, we’ll get very, very clear on the answer to that question, and give you the benefit of our expertise when it comes to understanding who you want to work with.
Then we’ll work hand-in-hand with you to reach your market in the best way possible. We believe that relationship is the key to long-term marketing success, so typically this stage will see us helping you attain contact details from as many of the right people as possible, allowing you to build a relationship with them on an ongoing basis.
How do you get the contact details? What’s the best way to reach them? We’ll go through all of that with a fine toothcomb, leaving you with a solid plan for how you’re going to build your database and generate the right sort of leads for your business.
Between us we’ve constructed sales messages that have resulted in many millions of pounds worth of revenue and profit, and it’s that experience that you’ll lean on when you become one of our Private Clients.
In short, we know why people buy stuff, and when you work with us we’ll dive deep into your products and services and understand what the true benefits are before helping you construct a message that reaches your audience on a deep level, communicates and highlights their core desires and helps you make the sales you want.
Whether it’s weekly relationship building content that primes your audience and builds trust, or the sharp end of hard-hitting sales letters, we’ll be there every step of the way, using our years of hard-won copywriting expertise to get the right words in the right place at the right time.
Understanding where to invest your advertising pounds is harder than ever before.
Not only is there a huge number of different options available, but there’s also a thousand and one coaches and consultants giving you their tuppenceworth on the right media for you.
And here’s the issue with that: so often these coaches and consultants happen to be experts in a particular media, whether it’s Facebook, Google Ads, Twitter or Snapchat, and, unsurprisingly, it’s that particular media that they insist you must use.
Maybe you’ve experienced something similar, where you’ve been told to use a particular new platform and had disappointing results from it – it’s a situation that happens every day, and it’s not likely to result in success.
Combine the coaches’ questionable motives with the sheer quantity of media options, and it’s easy to understand why people get bamboozled and either make the wrong choice, or don’t make one at all.
That’s where we can help. We work with a vast range of clients, in a diverse range of sectors.
We work with B2C businesses, like car garages, kitchen and bathroom suppliers, IFAs, children’s nurseries, estate agents and crematoriums.
We also work with B2B businesses, like HR consultants, virtual assistants, Google Ads agencies, and web designers.
On a weekly basis, we can be doing something as simple as helping a printer to get more leaflet sales, to something as complex as getting more clients for a marine engineering specialist.
We’ve got a huge amount of experience, across a multitude of sectors, and that means that our advice is never based on one industry, but rather based on what we think will work for that specific client.
And because we work with so many businesses, and so many medias, we don’t have a bias towards any particular method of getting customers – if a media isn’t right for your business, we won’t recommend you use it.
For example, we know that Facebook Ads obviously aren’t the answer for our marine engineering client – and if it’s not the answer, we won’t do it.
Do we do it all for you? Not on your nelly.
You don’t commission us to do some work and then just sit back and watch, because, let’s face it – how many successful businesses have EVER been built like that?
If it’s easier for us to rewrite a piece of copy than tell you how to improve it, then we’ll do it.
If you need us to dive into your CRM and work something out, or fix something, then we’ll do it.
If you need Smithy to wave his magic Facebook wand on your ads, then we’ll make that happen.
Maybe you’ve seen what we’ve done over the last few years, and you’ve been interested, but you’ve never been totally sure about what we do or why it’s right for you.
Maybe we’ve only recently come onto your radar and you’re looking for a marketing team to help you get some stuff done.
Maybe your business hasn’t quite been in a position to justify the investment in the past, but now you’re ready to invest to grow.
We’ve been running Private Clients for the best part of five years now.
And on one level, when it comes to the ‘proposition’, it’s very simple:
We help you to get the things done that’ll have the biggest impact on you getting and keeping more customers. Whether it’s crafting more sales copy, building your list, engaging better with your prospects or creating and selling a premium product, we’ll be there every step of the way, working with you to make it happen.
The clients who’ve been on board for a while understand this, but we know full well that it’s not as easy to understand for someone who hasn’t experienced it firsthand.
We’re serious about working with a small group of business owners who can leverage our expertise and experience. That’s what we already do, and we’ve got no wish to rock the boat by adding new business owners into the group who are going to be ‘here today and gone tomorrow’.
There’s rarely a ‘silver bullet’ in marketing – we won’t just be able to turn up, wave a magic wand and make everything in your business better on day one, and if you’re considering becoming a Private Client, it’s important that you know that.
We will make your business better, easier and more profitable though. Know that for sure.
Change and improvement will come through a series of incremental changes over time, and we only want to work with business owners who understand that. That’s why we ask for a 6-month commitment from you when you become a Private Client.
Whether you want to Facetime, Skype, Zoom, or just talk on the phone, you can schedule 1:1s with any of us whenever you like.
We can discuss whatever you want, from your big picture to the smallest minutiae of your marketing or business. We can hold you accountable and make sure you’re on track to meet your goals, we can be your sounding board or your sense check, whatever you need.Oh, you’re welcome to come and do your 1:1 in our offices too. Just like Zoom, only with more biscuits.
When you come on board as a Private Client, you’ll get all our mobile numbers, and we’ll ‘friend’ you on Facebook if we’re not already connected. Then you can feel free to contact us whenever you want, and if we can’t answer you immediately, we promise to get back to you as soon as we possibly can.
As a Private Client you’ll be invited to 10 two-day group meetings throughout the year.
You’ll have access to all three of us over the two days, and we’ll always have some interesting stuff to share with you.
On day one we’ll typically spend the time ‘Fasterminding’ as a group, giving specific attention to problems or opportunities within each other’s businesses. In addition, we’ll often cover a topic related to marketing, like copywriting, paid traffic or database-building.
When we’ve got new stuff to share with you, we’ll share it, but what we don’t do is recycle boring, tired topics that everyone’s heard before, because – well – everyone’s heard them before.
Day one is followed by a couple of drinks in the bar and dinner, on us. Day two is an optional day where we spend the day implementing – whether it’s stuff that comes up during the first day meeting, or stuff that you’ve been wanting to get done for a while, you’ll have the three of us at your disposal working with you on your business.
We run day one at a lovely hotel in the Midlands. The room is comfy and the lunch is nice too. Day two is at our beautiful barn in Meriden.
Over the last few years, we’ve learned that the better you know someone, the better the quality of advice you can give them.
Context and understanding is important. That’s why we’ll schedule a half-day session when you become a Private Client.
Half a day consultancy with one of us is £1000+, but this session is INCLUDED for our Private Clients, and you’ll get two of us.
We’ll drive or fly to your place (no additional charge, we’re happy to invest in our relationship for the long term), and we’ll spend 4 solid hours understanding you and your business.
We’ll dive under the covers and find out what’s important and what isn’t, and that’ll make sure our relationship gets kicked off on the right foot.
If you’d rather come to us, that’s perfect too. We’ve got a really lovely office, less than 10 minutes from Birmingham International, and there’s plenty of space there for us to stretch out and get work done.
We like to have fun, and as one of our Private Clients, you'll have the chance to join us.
If we’re doing something good, we’ll invite you along. Whether it’s a day at the races, an afternoon watching the cricket or a round of golf with Smithy, you’ll have plenty of opportunity to spend time with us, having fun and – if you want – picking our brains.
Each summer we invite as many as our clients who want to come to our Portugal retreat. They get themselves there and sort out their hotel rooms, and we take care of the rest.
We want to work with people who enjoy life, and who enjoy working with us, and these Private Client Invitations will give us the chance to get to know each other much better.
Video isn’t the future of marketing. It’s the now. We understand this, and that’s why at the start of this year we brought a world-class videographer, Ryan Davies onto the Ideal Result team.
Ryan’s a highly sought after video expert, with his diary booked out months in advance, but our Private Clients get to take advantage of Ryan’s expertise as part of their subscription.
Whether you want to film a sales video, or a two-minute piece of content, you can pop up to our studio here in the Midlands and Ryan will look after you free of charge, and if you want him to visit you, you’ll get Private Client exclusive discounted rates on that work too.
Let’s face facts, not everyone is a A* copywriter. But two out of the three Ideal Result team members are (and the third one is more than capable of advising on how to improve your copy; it’s just that his spelling isn’t quite up to scratch).
Send us your sales letters, your postcards, your landing pages, your flyers, your Facebook ads and your autoresponders. We’ll use our experience to make them better.
But it’s not just the copy where we’ll get involved. Make us Admin on your Facebook Ad manager; give us access to your CRM. Where we can help to make things better, get campaigns live and make you more money, we will.
If you’ve read this far, then you’re probably at least a little interested in what Private Clients can do for you, for your business and for your lifestyle.
But you might still be wondering. So let’s spell it out:
If you’ve been part of other coaching groups and masterminds, but never been overly impressed, Private Clients is for you.
We’ll make no bones about it: there are a lot of people in the business growth space. Coaches, consultants, authors, thought leaders and experts, the list goes on and on and on.
And without wanting to tar everyone with the same brush, a huge proportion of the “expert” space suffers from at least one of two problems:
If your specialism is events, then you’re going to tell people to run events. If it’s Google Ads, then you’re going to encourage them to run Google Ads.
Instagram, Facebook, Tiktok, LinkedIn; you name it, it’s the same deal.
Private Clients is different. We’re media agnostic, which means that we’ll only advise you on the right media for your business once we’ve got to know your market and message.
Run a coaching group, and you can tell people what they could and should be doing, but you’re able to divorce yourself from the result by saying that they haven’t implemented your advice the way they should have done.
Once again, Private Clients is different.
You see, we’re in this for the long haul, as our impressive retention attests to.
We simply have no interest in bringing people on for six months who’ll then leave because they don’t get results.
For us, it’s all about the result, and the reality is that we’re only happy when we’re helping you to achieve what you want to achieve.
We specialise in getting business owners into the habit of regular marketing, and over time, that regular marketing results in more sales, more revenue and more profit. If that sounds good to you, then becoming one of our Private Clients is a sensible move.
In its truest form, marketing is very simple. Find the right people, build trust with them and tell them about your product and service. It’s that simple model that we follow with all of our clients, and although we might go about it in different ways depending on the business, we stick to the general principles like glue, because they work.
If you agree that that’s the way to market a business, but you don’t actually do any marketing, then Private Clients can rid you of that inactivity, and make you start doing what you need to do.
Copywriting is one of the most vital skills in marketing, because once you can use words to make your prospect take action, everything else becomes a lot simpler.
But here’s the problem: for most people, writing copy is HARD. They don’t know what to say, or they don’t know how to say it, and in the end they just put it to the bottom of their ‘to-do’ list and never cross it off.
If that sounds familiar, then becoming a Private Client and actually getting firsthand advice and support from two of the UK’s best copywriters (as well as a ‘done with you’ element where they’ll make your copy better) would be a smart move.
Being a business owner can be lonely, but in the time we’ve been running Private Clients, we’ve learnt that spending time with other business owners is the ideal antidote to that loneliness.
Our Private Clients can lean on us, but they can also count on the support from the other Private Clients; both in person at our round-table meetings and days out, and virtually in our Facebook and WhatsApp groups.
If you’ve got a viable business, and you’re selling an ethical product or service that helps people, and you want to sell more of it, build a better, stronger business and create a better lifestyle for you and the people you love, then Private Clients is for you.
Periodically, we get updates via text and email from one of our clients who has been in since the very beginning. And what they say is simple:
“I’ve got more money in my personal bank account than ever before”.
These come through every few months, and they remind us of what it’s all about.
This particular Private Client loves golf, he loves history, he loves walking with his wife and he loves visiting new places.
He’s able to do more of the things that he loves, with the people that he loves, because of the place his business is in.
And we’re a key part of that. That feels REALLY good, and that’s why we do what we do. If you’d like something similar, then becoming a Private Client would be a fantastic first step.
But before we get into the offer that you know is coming, let’s just be really clear about what Private Clients ISN’T and who it’s NOT right for:
Because of the group element, it’s possible that you might just put us in the same box as the various “mastermind” groups out there, but that’d be a mistake.
Yes, we get our clients together ten times a year, but that’s just one element of what we do.
Where most Mastermind groups give you an hour’s access to your mentor every couple of months, we give you unlimited access to us EVERY SINGLE MONTH.
You won’t sit round the table with us and have to re-explain your business to us, because we’ll have been working with you on your marketing throughout the week anyway, and we’ll understand intimately what’s going on ‘under the hood’.
No matter what the sellers from the stage tell you, it’s impossible to transform your business with one course or one product. Progress will come from hard work, patience and the right understanding that allows you to do the right stuff.
Come into Private Clients thinking that all your problems will be sorted in a couple of weeks, and you’ll leave disappointed, but come with a readiness and willingness to work on the right stuff, and it’ll be a different story.
Look, we know Private Clients isn’t cheap, but for the right business owner, it’s incredibly good value for money.
If the idea of investing around £15k a year on three marketers who really know their onions is out of your reach or really scares you, then the chances are that you’re not a great fit for us right now.
Private Clients is a partnership between you and us. We promise to deliver on our side of the bargain, but you can’t sit idly by. If you’re the kind of person who signs up for things but isn’t prepared to take genuine action, then Private Clients is definitely not for you.
When people realise they need some help with their marketing, they’ll typically either look to outsource or bring someone in, and if they go for the latter option, typically it’ll be a junior marketer on something like £20-25k a year.
The problem is that the junior marketer doesn’t actually know much about marketing beyond what they’ve been taught at uni and doesn’t have a great grasp on how to make sales or construct a compelling message in the real world.
If you’re really ambitious and you want someone ‘on the ground’ to do a lot of the work, then more power to you, but don’t assume that they’ll be able to have the same impact that we have on our clients’ businesses, because they won’t.
Half of our clients find that they want both – the person in the office to do all the work and the strategic input from us, while the other half just work directly with us and own the marketing themselves.
How you want to work it is your choice, but the important thing is recognising that a junior marketer isn’t comparable to what we do – they’re twice as expensive and half as effective.
We’re almost done.
But before you decide whether or not you’d like to apply to take one of these five slots, keep reading, because – as you hopefully know – no sales letter is complete without an offer and a deadline.
(If you don’t know yet, you’ll definitely know when you’ve been a Private Client for three months!)
Your monthly fee to be a Private Client is just £1,450, but come on board before midday on Friday 29th November, and your investment will be just £1,150 + VAT each month.
That’s a saving of £300, every single month that you’re a Private Client, and it means that getting three heavyweight marketers on your side is even more affordable.
A couple of years ago, we launched our ‘Copy and Content’ service, because we realised that for lots of business owners, the reason why they weren’t getting where they wanted to be was because they weren’t producing enough quality content, or building their audience with the right people.
Copy and Content helps solve that problem, by providing a piece of written content, ‘done for you’ each week, ready for you to send out to your email list and post on your social channels.
Copy and Content usually costs £649 + VAT, but if you act fast, you can get access to it for free, just by becoming a Private Client before midday on Friday 29th November.
Get your application in before midday on Friday 29th November and we’ll take your first payment immediately to secure your place, but when you won’t pay again until February 1st, giving you a whole month of Private Clients absolutely free.
Apply before 4pm on Friday 22nd November, not only will you secure the three super-fast mover bonuses, we’ll also upgrade your half-day strategic session to a full-day – giving you another three hours of our time, and diving into deeper into your business.
We do have an application process in place for anyone who wants to become a Private Client, and there are a few very sensible reasons for that.
Firstly, we only want to work with people that we feel we can get results for.
We’ve got no interest in taking your money if we don’t feel that we can help you get a return, so we want to review your application and talk to you before we make our decision.
Secondly, we have to make sure you’re a good fit for the group. We care very deeply about our current Private Clients, and we want to make sure that the balance is right, and that everyone is happy.
Thirdly, we want to make sure that you are totally happy to proceed. If you’re not 100% behind the decision to come on board, or you’re skeptical, then the chances are that we won’t be a great fit, and we’d rather work that out before we waste anyone’s time or anyone’s money.
If you are the right fit, then we’ll take your first month’s payment to secure your place, and then you won’t pay again until February.
So here’s what to do next:
(Remember, we’re only taking on five Private Clients here, so if there is more demand for places than there are spaces, we may have to place you on the waiting list until a time when we can fit you in.)
Yep, pretty much. All that’s left is for you to decide whether you want to submit an application or not.
If you’re not sure, we suggest you put your application in and then we’ll talk about whether it’s right for you. And you can rest assured that if we don’t think it’s right for you, we won’t try and ‘sell’ you it – that’d be a waste of our time and yours.
Remember that if you want the three fast mover bonuses – the lifetime discount, the free Copy and Content service and the rest of 2019 for FREE – you’ll need to take action by midday on Friday 29th November, and if you want to upgrade your half-day to a full-day, you’ll need to be even speedier – your application will need to be in by 4pm on Friday 22nd November.
We think it’s a pretty generous offer, but most importantly we KNOW that we’ll be able to add significant value to the five Private Clients that come on board.
We’ll help them achieve their goals.
We’ll make them more sales.
We’ll make their business stronger.
We’ll help them to reap the benefits of their activity, and enjoy a better lifestyle as a result.
If you want to be one of them, then click the button below now and submit your application.
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