James Cole became an Ideal Result client waay back in 2015, as he built up a cruise business with 200 staff and 100 MILLION POUNDS of sales every year.

That business included brands like “Cruise 118” and “Six Star Cruises”, and he exited in 2018.
In 2020, he’s back with a brand new cruise business in the middle of a cruise-less pandemic.

Ryan Davies finds out what James is all about and what his biggest lessons in business and life have been.