When it comes to deciding what marketing you’re going to do for your business, there are few questions more important than this one:

How much can you pay to acquire a customer?

It’s a question we ask new clients a lot, because without getting that answer, it’s very difficult to know where best to spend your time and marketing pounds.

But here’s the curveball – most businesses don’t know the answer to that question, and of the ones who DO give an answer, it’s often a bit of a guess.

In this video, I explain how to work out what you can afford to spend on customer acquisition.

Thom