Here’s a guy who sells free money.

Sounds too good to be true? That’s why it’s his biggest marketing problem.

I ask him about how he overcomes that issue, and a whole load of other questions.
You’re going to love this one.

Introducing… Sam Boden

James Cole became an Ideal Result client waay back in 2015, as he built up a cruise business with 200 staff and 100 MILLION POUNDS of sales every year.

That business included brands like “Cruise 118” and “Six Star Cruises”, and he exited in 2018.
In 2020, he’s back with a brand new cruise business in the middle of a cruise-less pandemic.

Ryan Davies finds out what James is all about and what his biggest lessons in business and life have been. 

As lockdown eases and the economy starts moving again, Seb and I have been busy, sitting down with lots of Private Clients to discuss the marketing they’re going to be doing for the next two months.

It’s fair to say that there is serious appetite for marketing activity, with plenty of people keen to accelerate out of the other side of the pandemic.

However, I have got a slight fear for many of them, which I’ve explained to them in no uncertain terms.

In my latest quick video, I explain exactly the risk facing ambitious business owners over the next few weeks, how to mitigate it and ensure that you get some marketing done that actually works to bring you in leads and sales.


P.S. Oh, and I’ll also explain what on earth it has to do with garlic bread! 

Last week I was rummaging through the top drawer, looking for an old notebook when I came across this:

In case you can’t see the family resemblance, it’s a picture of me and my little brother playing football in the garden, back in 1988.

It was a nice trip down memory lane, but more than that, it reminded me that my brother has done something only very few people do. 
I felt compelled to talk about it on my latest video – to find out what my brother did and how it can relate to your business and your customers watch it now.


PS: Once you’ve watched the video here’s the link you need

I declined a game of Cranium yesterday.

We’d just been for a pub lunch, so I was in a fairly soporific mood anyway, but the truth is that most board games just don’t float my boat.

They’re too convoluted, too complicated.

You spend half the game trying to work out how it actually works, which dice to roll at each stage, what the 27 different colours represent and how many cards you need to break free from the “Witch’s Spell” that you get to the end feeling like you’ve actually failed in your primary goal: to enjoy yourself.

My brother in law has a particular penchant for hugely complicated games – I’ll never get the time back I “invested” in Killer Bunnies; a vast mess of a game that we constantly had to check the rules during and never actually finished, even after three hours.

It’s no accident that the most successful board games of all time aren’t the ones with 38 different types of cards and numerous oddly shaped dice.

You might say Monopoly’s complicated (you wouldn’t if you were comparing it to Killer Bunnies), but the other big hitters are the usual suspects: Chess, Checkers, Scrabble and Battleship.

Sure, these games are nuanced and have hidden depths, but on the face of it, they’re relatively easy to pick up and play, and as such they get picked up and played very regularly.

Board games are not the only thing that gets overcomplicated – it happens in marketing too.

Over the last few years, there’s been an increase in people feeling like they need to create 43-step “funnels”, with their prospects pinging through their CRM like a ball in a pinball machine.

There’s nothing wrong with these funnels in theory, but in practice most businesses:

a) Don’t drive enough of the right traffic to warrant that level of engineering
b) Will start the process of building that sort of strategy into their business and then get bored or disillusioned
c) Simply don’t need it

It was Confucius who said, “life is really simple, but we insist on making it complicated” and the same is true with marketing.

For most businesses, it really is as simple as building a big audience of the right people, adding serious value to their lives and then making your product available.

Aim to build Scrabble, not Killer Bunnies.