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IDEAL RESULT BLOG - Creating Offers

Don’t forget the garlic bread!

Thom Smith July 9, 2020 Creating Offers

As lockdown eases and the economy starts moving again, Seb and I have been busy, sitting down with lots of Private Clients to discuss the marketing they’re going to be doing for the next two months. It’s fair to say that there is serious appetite for marketing activity, with plenty of people keen to accelerate […]

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Don’t be a Dick van Dyke

Thom Smith March 5, 2020 Creating Offers

Being a chimney sweep is a tough gig. Not only do you get soot over yourself on a daily basis, but you’re also reliant on people wanting to use traditional chimneys in order to keep yourself busy. I don’t have any stats, but I’d be surprised if the industry didn’t suffer during the 70s and […]

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Marketing Lessons From Talk Sport

Thom Smith February 17, 2020 Creating Offers

As you know, I love sport, and I also love marketing. Which means that my daily commute involves listening to TalkSPORT, enjoying the football chat and analysing the ads in between. But on recent journeys, there’s been one particular ad that really isn’t doing its job, so I jumped in front of a camera to […]

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What did I buy and why?

Thom Smith October 29, 2019 Creating Offers

I was in Solihull last week with Jamie, Mark and Davina when something caught my eye and I bought it. But why did I buy? I explain all in my latest video, interestingly the strategy used to compel me to buy is one that I haven’t spoken about before. Enjoy

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Not your normal Thursday…

Thom Smith August 9, 2019 Creating Offers

For most business owners, yesterday was just your average Thursday in August. But in one particular industry, it was anything but. In that industry, yesterday saw £170 million being spent. Yep, in just one day. And in celebration of this spending, I’ve decided to end my informal hiatus from the camera, and put together a […]

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Sunday Driver

Thom Smith April 17, 2019 Creating Offers

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When leggings aren’t just leggings…

Seb Greenwood April 15, 2019 Creating Offers

Grace is pretty into yoga at the moment. In between caring for our two crazy children, doing her own freelance work and looking after the whole family, she somehow manages to steal a few moments to get into the Warrior pose and do some planking. She’s an impressive lady, and I’m super grateful for all […]

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Thomas takes the pain away

Seb Greenwood January 31, 2018 Crafting The Message

If you’ve looked at the news this week, you’ll know that holiday giant Thomas Cook has just unveiled a new scheme called “Choose Your Favourite Sunbed”, allowing you to pre-book a sunbed for your entire holiday. It costs just £22 extra and means that for those who take advantage of the offer, there’ll be no […]

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Marketing Mattresses….

Thom Smith November 2, 2017 Creating Offers

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