Here’s a guy who sells free money.

Sounds too good to be true? That’s why it’s his biggest marketing problem.

I ask him about how he overcomes that issue, and a whole load of other questions.
You’re going to love this one.

Introducing… Sam Boden

James Cole became an Ideal Result client waay back in 2015, as he built up a cruise business with 200 staff and 100 MILLION POUNDS of sales every year.

That business included brands like “Cruise 118” and “Six Star Cruises”, and he exited in 2018.
In 2020, he’s back with a brand new cruise business in the middle of a cruise-less pandemic.

Ryan Davies finds out what James is all about and what his biggest lessons in business and life have been. 

As lockdown eases and the economy starts moving again, Seb and I have been busy, sitting down with lots of Private Clients to discuss the marketing they’re going to be doing for the next two months.

It’s fair to say that there is serious appetite for marketing activity, with plenty of people keen to accelerate out of the other side of the pandemic.

However, I have got a slight fear for many of them, which I’ve explained to them in no uncertain terms.

In my latest quick video, I explain exactly the risk facing ambitious business owners over the next few weeks, how to mitigate it and ensure that you get some marketing done that actually works to bring you in leads and sales.


P.S. Oh, and I’ll also explain what on earth it has to do with garlic bread! 

Being a chimney sweep is a tough gig.

Not only do you get soot over yourself on a daily basis, but you’re also reliant on people wanting to use traditional chimneys in order to keep yourself busy.

I don’t have any stats, but I’d be surprised if the industry didn’t suffer during the 70s and 80s, when gas fires were all the rage, and the amount of open fires and woodburners declined.

They’ve had a bit of a boon in recent years though, with real fires being the order of the day, but now they’re under attack again, thanks to climate change, and calls for bans on fires that emit smoke.

Less fireplaces, less work for chimney sweeps.

As the saying goes, you can only play the hand you’re dealt, and it’ll be the chimney sweeps who play that hand well that stay in business.

I reckon my chimney sweep’ll be fine, as he understands the golden rule of marketing – watch my latest video, as I dive down the chimney* and explain how you can take inspiration from my chimney sweep to generate more leads and get more customers.


P.S. This video has virtually nothing to do with Dick van Dyke, but he’s the only actor I know who’s played a chimney sweep!

*In case you’re wondering, I don’t actually dive down the chimney.  Sorry to disappoint.

As you know, I love sport, and I also love marketing.

Which means that my daily commute involves listening to TalkSPORT, enjoying the football chat and analysing the ads in between.

But on recent journeys, there’s been one particular ad that really isn’t doing its job, so I jumped in front of a camera to record a quick video.

Watch the video, as I detail exactly what that advert is, why it doesn’t work and what it means for you when you’re constructing your marketing campaigns.

I was in Solihull last week with Jamie, Mark and Davina when something caught my eye and I bought it.

But why did I buy? I explain all in my latest video, interestingly the strategy used to compel me to buy is one that I haven’t spoken about before.


For most business owners, yesterday was just your average Thursday in August.

But in one particular industry, it was anything but.

In that industry, yesterday saw £170 million being spent.

Yep, in just one day.

And in celebration of this spending, I’ve decided to end my informal hiatus from the camera, and put together a new video, explaining exactly why so much money was spent yesterday, and how you can use that factor to create more sales in your business.