Introducing Sam Boden

Here’s a guy who sells free money. Sounds too good to be true? That’s why it’s his biggest marketing problem. I ask him about how he overcomes that issue, and ...

Introducing James Cole

James Cole became an Ideal Result client waay back in 2015, as he built up a cruise business with 200 staff and 100 MILLION POUNDS of sales every year. That business ...

Don’t forget the garlic bread!

As lockdown eases and the economy starts moving again, Seb and I have been busy, sitting down with lots of Private Clients to discuss the marketing they’re going to be ...

Don’t be a Dick van Dyke

Being a chimney sweep is a tough gig. Not only do you get soot over yourself on a daily basis, but you’re also reliant on people wanting to use traditional ...

Marketing Lessons From Talk Sport

As you know, I love sport, and I also love marketing. Which means that my daily commute involves listening to TalkSPORT, enjoying the football chat and analysing the ads in ...

What did I buy and why?

I was in Solihull last week with Jamie, Mark and Davina when something caught my eye and I bought it. But why did I buy? I explain all in my ...

Not your normal Thursday…

For most business owners, yesterday was just your average Thursday in August. But in one particular industry, it was anything but. In that industry, yesterday saw £170 million being spent. ...