Your 2021 B2B Marketing Plan

We’re now just days away from a brand new year, and with vaccine programmes already underway, it’s a safe bet that 2021’s going to be a lot more palatable than ...

Introducing Sam Boden

Here’s a guy who sells free money. Sounds too good to be true? That’s why it’s his biggest marketing problem. I ask him about how he overcomes that issue, and ...

Introducing James Cole

James Cole became an Ideal Result client waay back in 2015, as he built up a cruise business with 200 staff and 100 MILLION POUNDS of sales every year. That business ...

Don’t forget the garlic bread!

As lockdown eases and the economy starts moving again, Seb and I have been busy, sitting down with lots of Private Clients to discuss the marketing they’re going to be ...

Boxseat to bystander

I logged onto Skype over the weekend. I remember first using Skype at the age of 16 or so, and thinking it was the best thing since sliced bread, but ...

Don’t be a Dick van Dyke

Being a chimney sweep is a tough gig. Not only do you get soot over yourself on a daily basis, but you’re also reliant on people wanting to use traditional ...

Marketing Lessons From Talk Sport

As you know, I love sport, and I also love marketing. Which means that my daily commute involves listening to TalkSPORT, enjoying the football chat and analysing the ads in ...

Thom Wordsmith

It’s something a bit different from me this week. You’ll probably have noticed that most of my content is delivered on video, but today I’m going back to basics and ...