Join a small group of smart and successful business owners who are DRAMATICALLY accelerating their business growth by working directly with Mark Creaser, Thom Smith and Seb Greenwood.
Smithy and I launched Ideal Result in June 2015.
In the 9 or so years before then, we’d worked together, but in somebody else’s business, making money for them.
We left that company, the business that we’d loved building as well as the staff we’d employed and the teams that we built, to start work building a business we could call our own.
As anyone who’s launched a business knows, the fear of failure haunts you. It’s in every shadow and every envelope.
It still is, and probably will be forever, you just learn to live with it, I guess.
But, we’ve had a great time so far. We’ve had plenty of fun, enjoyed working with some amazing business owners, grown our own business from nothing to something
We haven’t done any marketing for ourselves – no clever tripwire funnel, no AdWords, no adverts in newspapers, no direct mail, no nothing.
We’ve done LOADS for our clients though. Honing our skills on every front, from websites to paid traffic to copywriting to direct mail to video. Our clients are in all kinds of markets, we work with a couple of big franchisors (as well as a couple of franchisees), as well as businesses in hospitality, sales and marketing, high street retail, training, ecommerce, magazine publishing, consultancy, print, automotive, design and legal.
Over the last 12 months we’ve written a lot of adverts, sales letters, and emails, built and optimised plenty of sales funnels, and launched and re-launched products.
In short, we’ve generated a lot of additional sales, revenue and profit for our clients
That’s what we do. We’re marketers, we create customers, we make money.
The truth is that money is easy to make. Give us almost any product or service and if there’s any kind of market for it, we’ll find it and start making sales…
Making money shouldn’t be the main goal. Profit is a by-product of value creation, so if you’re adding value, you’ll make money.
It sounds pretty simple, but it’s true. You’ve got to add value to make profit. It’s possible to distort your market and fool customers in the short term, but rarely in the long run.
It’s exactly the same for us.
We know we can add value to almost any business in almost any sector. We’re not showing off, but we’ve worked with so many businesses in so many markets, we’ve got a huge wealth of experience to draw on.
We’ve had massive successes; one of our launches grossed over £1M in less than six weeks. We’ve had epic failures too, like our extremely brief foray into the world of football marketing. Usually we learned more from the things that didn’t work than we did from the stuff that did.
I love working with these guys. They make the most complicated things sound delightfully simple.
I LOVE working with these guys. They make the most complicated things sound delightfully simple, and then they create marketing campaigns that work, stuffed full of great copy that just makes people want to buy.
They’re super smart, they’ve got loads of experience and where some people can be a bit cagey, Creaser and Smithy love nothing more than helping you understand everything you need to know.
We don’t like to do one-time consultancy no matter how big the ‘payday’. We prefer to forge partnerships with people who want to work alongside us for the long term.
In partnership, we can understand more about the businesses we work with, which gives us more insight and context, which makes our advice more powerful than it could ever be on a one-off consultancy basis.
Working in partnership makes us accountable for the advice that we give too. And because we’re often very “hands on” with the implementation of our own advice, we can never pull that classic trick of saying ‘you didn’t do it right’ and waltz off singing “it ain’t
what you do it’s the way that you do it.”
There’s no shortage of ideas. No business owner ever thinks “I don’t know what I could do to get more customers”
Any fool with a copy of Jonathan Jay’s “1001 Ways To Get More Customers” could answer that question
The REAL question isn’t what you could do.
It’s what you should do.
Typically, we see businesses trying to implement too much of what they could do. They want a “sales funnel”, they want to be using AdWords, and Facebook Ads, and Social Media, and they’ve been told they should be on Snapchat, and Pinterest, and Instagram.
And they should do some direct mail, and email marketing, and radio ads and EVERYTHING.
Instead of building a Parthenon, supported by 12 rock solid marketing pillars, most business owners have got half-a-dozen little piles of rock, looking more like a collection of badly built sandcastles.
That’s not the approach we take with our clients, our view is that it’s better to have two or three powerful marketing pillars working for your business, delivering consistent and predictable results, than it is to spend all your time building a customer acquisition system that’s so complicated it will never get finished.
The big question, of course, is which two or three marketing pillars to choose for your business, and that’s where our experience and expertise comes into play.
That’s why we kick off every relationship with a new client with a half-day strategic direction meeting, designed for us to find out everything we need to know about you and your business, so we can work with you to create an achievable, realistic plan…
…and then we’ll support you to deliver it.
Private Clients is NOT a ‘done for you’ service. We’ve been there. For 18 months Thom and Seb headed up probably the biggest done for you marketing agency for small businesses in the UK, and it was a right mess.
Working with Ideal Result has provided a completely fresh and new perspective to my marketing.
It is proving very valuable to have their feedback and ideas. Seb’s a pleasure to work with, he’s able to provide a solution to solve any issue or problem and always seems to have great ideas to help me make my marketing collateral more effective. It goes without saying that all the copy and content Seb has helped me with has been top drawer!
The simple fact is that you can’t grow your business by outsourcing your marketing. It’s not that simple. You can’t just delegate responsibility to someone else and cross your fingers.
That’s been tried. Trust me, it doesn’t work.
You can outsource elements of your marketing, like AdWords, or Facebook Ads, or copywriting, or design, or creating a video, or building a website, and as long as you select good people to outsource to, then that’s a smart way to access skills and resource.
But you can’t abdicate responsibility for the whole shebang.
That is a recipe for disaster.
These guys are a brilliant and necessary investment.
Working with Seb and Thom over the last few months has, quite simply accelerated my business growth. Although in sales and marketing myself, the integrity of what i do would be compromised if i didn’t work with my own mentors and these guys are two of the best around. Believe me i know what’s good and what’s not!
From pointing out glaring gaps in my business to super hot ideas and expert input, the boys (as only a lady of a certain age could call them!) have allowed me to move my business to the next level easily and without having to invest in hugely expensive marketing.
The private Client days have been really beneficial too, learning from Mark and the guest experts.
Last but not least, it’s just great having someone say to me on a regular basis (just as i say to my own clients) “Have you done XYZ yet?”
The guys are a brilliant and necessary investment and a fantastic virtual addition to my success team. Highly Recommend!
Ideal Result is not a done for you agency. We’re marketing consultants:
We’ll get underneath the skin of your business
and understand what’s going on,
Then we’ll work with you to create a solid plan,
with an achievable timescale
Then we’ll help and support you as you deliver
That’s right. YOU’LL deliver the plan. Not us.
We’ll be right alongside you, available at every step and turn to offer advice and guidance, to tweak and polish your copy, to look at the numbers and suggest changes and to point you in the direction of trusted resources.
We’ll hold you accountable, if that’s what you need. Some of our clients like a weekly call because it helps them to stay focused.
Whatever support you need to help deliver the plan, that’s what we’ll do.
If you’ve got a good, solid business, but you know that your marketing could be sharper, better and more effective, then maybe Private Clients is the natural next step for you?
Maybe having experienced and proven marketers like me, Thom Smith and Seb Greenwood “on tap” working alongside you might add huge value to your business, as it does to dozens of businesses that we already work with.
If you think there’s a grain of truth in that, then here’s a full run-through of exactly what’s included in Private Clients…
Scheduled 1:1 Support – Every Month
Whether you want to Facetime, Skype, Hangout, or just talk on the phone, you can schedule 1:1’s with us whenever you like.
We can discuss whatever you want, from your big picture to the smallest minutiae of your marketing or business. We can hold you accountable and make sure you’re on track to meet your goals, we can be your sounding board or your sense check, whatever you need.
Oh, you’re welcome to come and do your 1:1 in our offices too. Just like Skype, only with more biscuits.
If you’d like to have the three of us “on tap”, working by your side, in your business, on your projects, then becoming a Private Client might be right for you.
Here’s what we make available to our Private Clients:
Anytime Calls Whenever You Need Them
Scheduled stuff is great, but sometimes something comes up and you want to talk NOW. That’s fine. You’ll have our personal mobile numbers.
Want to talk? Just call us. If we can’t answer we’ll call you back as soon as we can.
Whether you’ve got a specific issue or you just want to bounce some ideas around, these ‘Anytime Calls’ mean you’ve got a trio of world-class marketers on your team when you need them most.
Half day Strategic Direction Session
Over the last few years, we’ve learned that the better you know someone, the better the quality of advice you can give them.
Context and understanding is important. That’s why we’ll schedule a half-day session when you become a Private Client.
Half a day consultancy with one of us is £1000+, but this session is INCLUDED for our Private Clients, and you’ll get two of us.
We’ll drive or fly to your place (no additional charge, we’re happy to invest in our relationship for the long term), and we’ll spend 4 solid hours understanding you and your business. We’ll dive under the covers and find out what’s important and what isn’t, and that’ll make sure our relationship gets kicked off on the right foot.
If you’d rather come to us, that’s perfect too. We’ve got a really lovely office, less than 10 minutes from Birmingham International, and there’s plenty of space there for us to stretch out and get work done.
Working with Mark, Thom and Seb has had a significant impact on our business.
Working with Mark, Thom and Seb has had a significant impact on our business. They’ve helped us to increase customer retention by over 25% with an automated reminder campaign. The leaflet that drove most of our new business has been improved with their help and is performing better than ever.
They’ve helped us to migrate to new software that has revolutionised the way that we speak to customers.
The software, which the guys are expert in, will allow us to explore a whole new level of customer development and processes that we simply wouldn’t have been able to even consider before. The best thing about being a Private Client is that they are helping us to build assets that we can use again and again, and crucially are scalable and sustainable, meaning that they will continue to work as we grow.
I’m really looking forward to working closely with these guys in the months to come as our business achieves the milestones that we’ve set for it.
Mark is quite simply mind blowing
He has an incredible ability to generate ideas and directions that you would never have previously contemplated and creates copy that is SO clever it makes normal people’s attempts look tragically lame.
10 two-day Private Client Meetings
As a Private Client you’ll be invited to 10 two-day group meetings throughout the year.
You’ll have access to all three of us over the two days, and we’ll always have some interesting stuff to share with you.
On day one we’ll spend the day as a group around a table working on a specific topic. We cover a diverse number of topics related to marketing such as copywriting, paid traffic or funnels and a whole smorgasbord of other topics.
Then we’ll head to the bar for a couple of drinks and then out for dinner.
Day two is an optional day where we spend the day implementing – whether it’s stuff that comes up during the first day, or stuff that you’ve been wanting to get done for a while, you’ll have the three of us at your disposal working with you on your business.
We run these meetings at the beautiful Hogarths in Solihull, and the lunch is nice too. The meeting and lunch are all on us, and if you haven’t got to rush off we might buy you a couple of drinks in the bar afterwards too.
Unlimited Marketing Critiques
Send us your sales letters, your postcards, your landing pages, your flyers, your Facebook ads and your autoresponders. We’ll use our experience to help you to make them as effective as they can be.
Exclusive Private Client Invitations
We like to have fun, and as one of our Private Clients, you’ll have the chance to join us.
If we’re doing something good, we’ll invite you along. It might be a sporting event, or a road-trip, or a round of rolf on a top course, or a marketing event over in the US, or a special event with an interesting guest speaker.
Just the other day we headed to Edgbaston for a day at the cricket with a few Private Clients, and a great time was had by all
We want to work with people who enjoy life, and who enjoy working with us, and these Private Client Invitations will give us the chance to get to know each other much better.
Our Commitment To Partnership
We’re serious about working with a small group of business owners who can leverage our expertise and experience. We know there’s rarely a ‘silver bullet’ in marketing; we’re simply not going to be able to turn up, wave a magic wand and make everything in your business better on day one.
We will make your business better, easier and more profitable though. Know that for sure.
Change and improvement will come through a series of incremental changes over time, and we’re looking to work with business owners who understand that. That’s why we ask for a 6-month commitment from you when you become a Private Client.
Give us 6 months and we’ll give you a better business.
Become one of our Private Clients and you’ll get:
Scheduled 1:1’s when you want them
Anytime calls when you really need them
Half day strategic direction session
10 two day Private Client meetings
Unlimited marketing critiques
Private Client invitations
This isn’t about teaching and training. If you’re one of our Private Clients then we’ll be working alongside you IN your business. We’ll be your partner, helping you to design and refine your sales funnels. Writing and polishing your copy. Getting inside your CRM and seeing what’s really going on.
We’ll be under the bonnet, getting our hands dirty, helping you to grow your business.
Is becoming one of our Private Clients right for you?
Do you want to grow your business and your profits? Do you think that working with three savvy, smart and marketers with years of hard-won real world experience could help you make that happen more quickly?
If you could employ a straight-from-school marketing junior on something like £1,500 a month who could deliver significant profit growth for you, would you be pleased with that?
If the answer is yes, then you should seriously consider becoming a Private Client.
We only work with a select number of Private Clients at any one time.
We’re serious about delivering big results for the people who want to work with us, and experience tells us that the most valuable insights come when we really understand the businesses and business owners we’re working with.
We’ve tried working with hundreds of business owners at once, and it’s impossible to keep track of who’s got what going on.
So we’re pretty selective, and we like to make sure that our group is close-knit and as useful as possible.
And given that the group is so intimate, the investment you’ll need to make might surprise you.
The fact is though, that we’re only interested in working with businesses where we can deliver significant value, not just with anyone who’s prepared to write a big cheque.
When we decided to work with a select group, rather than opening the doors to everyone, we realised that we’d need to be extremely careful who we let in, and because of our strict criteria, we’ve now got a handful of vacancies for the right businesses.
You already know that we’ve got zero appetite to work with time-wasters. We care deeply about who we work with, that’s why there’s a short Application Process before you’ll be formally offered a place as a Private Client.
The application form isn’t laborious or time-consuming, it’ll only take you a few minutes to complete.
If you’re accepted as one of our Private Clients, you’ll be pleasantly surprised to discover that the monthly fee is just £1099+ VAT per month.
That’s less than you’d pay for a HALF DAY consulting session with me, and you’ll get me, Thom Smith and Seb Greenwood “on tap”, for the whole month.
But Wait. There’s More….
There are three more things you need to know before you consider whether this opportunity might just be the easiest business decision you’ll make this year…
Fast Mover Bonus #1 [Save £3,000+]
A “from scratch” Ideal Result sales letter
With TWO of the UK’s sharpest copywriters on the Ideal Result team, we’re well placed to craft the most effective sales letter you’ve ever had for your business.
If you just wanted us to write the sales letter for you, you’d be looking at a minimum investment of £3000.
For every business who commits to becoming a Private Client before 4pm, Friday 20th April, we’ll personally craft you a sales letter.
The first people i turn to.
The Ideal Result boys are smart cookies. I’ve been a Private Client of theirs since they launched, and it’s money well invested. Whenever I have a challenge, problem or opportunity, Mark Smithy and Seb are often the first people i turn to. They always have time for me, always talk sense and never give me bad advice.
Fast Mover Bonus #2 [Save £?]
A Lifetime Discount
If you’re decisive then you can become a Private Client at a very special price.
This proposition is a steal at £1099, but it’s daylight robbery at £899+VAT, yet that’s exactly what we’re going to offer you a slot for if you come on board before 4pm on Friday 20th April.
£899 a month is less than half what you’d pay a school-leaver or apprentice to work on your marketing, and you’ll get not one, not two, but THREE top-level, experienced marketing heavyweights working alongside you.
Even at this dramatically discounted rate, you’ll still get the complete package…
INCLUDING that half-day ‘Strategic Direction’ consultancy with two of us
INCLUDING your own Ideal Result sales letter
This isn’t a sales letter. We’re not in the business of selling you something you don’t need. That’s not what we’re about.
…if you’re NOT hugely excited about the idea of having us working on your business
…if you DON’T think that having the three of us on your team could dramatically increase profitability
…if your business can’t easily cover the required investment
Then this isn’t for you.
If you’ve read this far and you’re thinking that Private Clients might be for you, but you’re not 100% sure, the next paragraph is for you.
I spent a few days with Jay Abraham last year, at a couple of different events, and if you’re familiar with any of his books or programmes you’ll know he’s a smart guy.
There’s one thing, though, that he talks about more than any other…
…he calls it “Risk Reversal”.
Basically, the idea is that if you’re confident that you’re going to deliver the goods, then you should put a rock solid guarantee on your service, which is exactly what I’m going to do now.
Private Clients has been running for two years now, we know what we’re doing, we’ve got dozens of happy customers to prove it, and we’re confident that we can help any business that commits to working with us.
That’s why I’m offering a
100% MONEY BACK satisfaction
guarantee on our service.
You need to have had your application accepted before 4pm on Friday 20th April.
Become a Private Client, book in your Strategic Direction session, and work with us to create your plan. Spend the next 4 weeks working with us to start delivering that plan and if at any point during the 4 after our initial day together you think that working with us was a mistake, and that we’re not going to be able to work with you to deliver the results that you hope for, then just let me know and I’ll refund every penny that you’ve paid us to that point and wish you well.
There are no silly strings attached. It doesn’t matter if you come to the group meetings, or stay for a drink in the bar.
All that matters is that you spend a few weeks as a Private Client to test us out, and if you decide then that we don’t know what we’re talking about, then we’ll wish you well and send you on your way with a full refund and a bottle of decent wine to say sorry for wasting your time.
It’s the first time I’ve put a guarantee on Private Clients, and the reason why is simple – we’re two years in now and our process for helping and supporting the businesses we work with is now tried and tested. I know it works.
Of course, I’m not stupid. I’m not going to offer a cast-iron guarantee like that to any Tom, Dick or Harry with a half-built website and a dream.
There has always been an Application Process to become a Private Client. It starts with a simple form, which tells us a little more about your business, and then we’ll have a phone call that usually runs to 20 or so (but has been known to be an hour or more).
We just want to be 100% sure that we can help any business we decide to work with. That’s all.
If you like the idea of working directly with me, Thom Smith and Seb Greenwood.
If you like the idea of having experienced marketers working on your business. Telling you what you need to STOP doing, as well as making sure you’re focused on the right activities.
If you like the idea of having us on hand, on email, phone and in person to help you overcome challenges and maximise opportunities.
Then it sounds like applying to become a Private Client is the right next step for you…
To qualify for all of the bonuses I’ve outlined here, you do need to move fast.
To get the Ideal Result sales letter, written by me and Seb
To get the price reduction, down to just £899+VAT per month
To get my 100% moneyback guarantee
If you’re not 100% sure, complete the Application Form and let’s talk. On that call we’ll be honest and tell you whether Private Clients is right for you, or not.
Your next step to becoming a Private Client is to complete our short application form – you’ll find it below.
The Application Process
Step 1: Complete the Application Form
The application form is short and sweet. It’ll take just two shakes of a lamb’s tail.
Step 2: Your Telephone Interview
As soon as we receive your completed Application Form we’ll be in touch to schedule a short call with you over the next few days to check that Private Client is a good match for you,.On our call we’ll talk about your business and your goals, and we’ll answer any questions you might have about becoming a Private Client.
Step 3: Discover whether you’ve been offered a place
In most cases, you’ll find out whether your application has been accepted within 2 or 3 days.
Step 4: Pay your first monthly fee
Once you’ve been accepted, you’ll have 48 hours to make your initial payment to secure your place.
Step 5: You're in. Welcome!
You made it. Congratulations. Let’s get started…