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IDEAL RESULT BLOG

Why These Ads That Don’t Sell Anything Are The Best I’ve Seen This Year.

Seb Greenwood March 30, 2017 List Building

Have you seen the Tesco ads that have been doing the rounds for the last few months? On one level, there’s nothing very revolutionary about them. On another level, they’re absolutely genius. Each video talks about a different meal and explains some of the ingredients that go into making it. Not exactly rocket science is […]

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Mark’s Package.

Thom Smith March 24, 2017 List Building

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Beef, “Funnels” And Plugging The Holes In Your Customer Acquisition Process.

Seb Greenwood March 14, 2017 List Building

All of a sudden, it’s become VERY hot in my house. Certainly a lot hotter than I’ve become accustomed to in mid-March. And the thing is, it’s got nothing to do with the weather outside. We’ve had some good days and some bad days, but generally speaking, the weather this year is pretty much the […]

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A Floating List Of Maybes…

Thom Smith February 22, 2017 List Building

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No One Wants What You’ve Got To Sell.

Seb Greenwood February 16, 2017 Finding the right prospects

We’re in the process of remortgaging at the moment, and to be honest, I don’t have a clue what I’m doing. LTV and interest rates are not at the top of my list of “specialist subjects” (if such a list existed), and consequently I’ve no doubt that I’d do some damage if I had to […]

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The Finishing Line

Thom Smith January 26, 2017 List Building

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Brazil, McGregor, Miller, Moyles & Carlyle.

Seb Greenwood January 24, 2017 List Building

What on earth do these titans of sport and entertainment have to do with marketing your business? I don’t know about you, but the length of my journey to the office varies considerably from day to day. It’s the same distance every time (10.9 miles according to Google), but on a good day it’ll take […]

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Build List. Make Friends. Win.

Seb Greenwood January 17, 2017 List Building

I was chatting to one of our clients the other day. Mainly about football, but a little bit about business. His name’s Phil O’Connor and as well as being a fellow Spurs fan, he’s an IFA. He’s also going great guns right now – at his current trajectory he’s going to smash his goals in […]

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Why staying inside the box is a good thing…

Seb Greenwood January 3, 2017 List Building

So, it’s the beginning of another year. The start of a new 12 month cycle is the ideal opportunity for us to assess where our businesses are, where we want them to be and make plans for how we’re going to take them there. And by and large, that’s what we all do. We arrive […]

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